Title:Data-driven display advertising in USA and China

: Dr.Xuehua Shen (Pinyou ltd., Beijing, China)

Time: 10:30am, December 13rd (Tuesday), 2011

Venue:Lecture Room, Level 3, Building No. 5, State Key Laboratory of Computer Science, Institute of Software, Chinese Academy of Sciences

Abstract: In this talk, I will give an overview of exciting display advertising industry in USA and China and the difference of two different markets. The talk will focus on the innovation and trend of data-driven behavior targeting. A large scale data collection,processing, modeling, and application based on Hadoop cloud-computing platform will be discussed.

Bibliography: Xuehua Shen received B. S. of Computer Science in Nanjing University, China, and Ph.D. of Computer Science at University of Illinois at Urbana-Champaign, USA. His Ph.D. thesis is personalized search. After Ph.D. research, he worked in Google search quality at Mountain View, CA,doing personalized search, and search quality live experiment platform based on real user interactions. He then worked as analytics scientist in BlueKai, the biggest data exchange and data management platform (DMP) in Silicon Valley, using Hadoop cloud-computing platform to do personalized ads and predictive modeling. Now, he is co-founder and CTO in Pinyou, a data-driven display ads platform in Beijing.